Huge fashion brands such as Calvin Klein are integrating social media into their regular operations. They understand that with social media, they can reach a huge number of people, increase brand awareness, encourage potential clients and strengthen the reputation of the firm. The growth of social media has been enhanced by the rising adoption of internet in various regions of the world.Individuals understand that through social media they can attain information at no cost and instantly, regarding a particular brand, product or service. Calvin Klein is an American fashion house founded in 1968 by Calvin Klein and Barry Schwartz. It specializes in perfumes, jewelry, home furnishing, leather accessories and ready to wear garments.
Calvin Klein has established its social media presence through having active social media accounts. It has also gained a huge following on these platforms showcasing that individuals are learning about it and are interested in what the brand posts. On Instagram, Calvin Klein has a following of 14.9 million social media users. On Twitter, it has garnered a following of 3.61 million social media users. On Facebook, Calvin Klein has 12.4 million followers. These statistics indicate the strong social media presence by Calvin Klein. It also has a YouTube channel with 164,000 subscribers.
Emma Lee 