Some examples of Calvin Klein multimedia content include the company’s collection of photos for its spring 2018 campaign. The company made sure that the images of this spring collection were not only available on its social media pages but also on its website. These images featured a vibrant colorful look that were attractive and appealing to the consumers to purchase them. This collection featured the tag line’ Modern.Clean. Contemporary’.
Calvin Klein has also used Youtube to promote and advertise its products, which is featured in the Calvin Klein Fall 2018 Jeans advertisement. The Youtube video showcase a group of young individuals enjoying their Calvin Klein jeans and has gained 4.7 million views in a period of two months. This showcases the strong Calvin Klein social media presence.
In conclusion,creating a strong social media presence has been beneficial for Calvin Klein.Even though it faces huge competition from other brands, it has been able to maintain its authenticity and grow itself as a strong fashion house. Over the years, the brand has relied on controversies on social media to grow its brand.Such controversies have seen the firm increase its customers and elevate its sales.
Emma Lee 