There are numerous reviews and blogs on Calvin Klein on the internet. Most of these blogs feature a product, service or an endorsement from the firm. A blog post by blogger Dash Hudson titled ‘The Kardashian Family Strikes Again on the Calvin Klein Instagram’ explains how Calvin Klein used the Kardashian sisters to advertise its products to its audience. According to the blog, the use of the ‘iconic’ sisters allowed Calvin Klein to increase its brand awareness as the Kardashian campaign pictures had a high engagement rate compared to other campaign by Calvin Klein. The blog illustrates how this partnership between the Kardashian clan and Calvin Klein allowed the company to boost its social media presence. Even though Calvin Klein has used different celebrities before, the blog illustrates that the use of the Kardashian family in its advertising increased the popularity of the brand among its target audience.
https://blog.dashhudson.com/kardashian-family-calvin-klein/
Monique Dao blogged on how Calvin Klein uses controversial advertisements and social media influencers to increase awareness of the brand. According to her blog titled ‘How Calvin Klein Courts Controversy in Its Marketing Campaigns’ the blogger illustrates how Calvin Klein over the years has continued to stir controversies in the society, which positively influence the brand awareness. The blog post describes how Calvin Klein is famous for using sexuality and nudity in its adverts, starting conversations that allow more and more individuals to learn about the brand. For instance, the blog offers an example of an ad by Calvin Klein that clearly depicts two people chatting intimately and provocatively. Furthermore, the blog illustrates how Calvin Klein is fond of using celebrities as its social media influencers. According to Dao, it is through such controversies that Calvin Klein is able to sustain its market share and increase its sales throughout the years.
https://www.referralcandy.com/blog/calvin-klein-marketing-strategy/
Emma Lee 